Moviegoers escape during these hard years by finding hope and inspiration at their local movie house. Hollywood designers exert a huge influence over fashion trends in the United States.
Televisions become a fixture in living rooms across the U.S., threatening to replace radio.
In 1963, Martin Luther King, Jr. delivers his historic “I Have a Dream” speech during The Great March on Washington. The march becomes the largest human rights rally in American history and helps to pass the Civil Rights Act of 1964.
Rebelling against the status quo, the subculture of open-minded, free-thinking enthusiasts called Hippies becomes the iconic symbol of an era.
Offering better visibility in tight spaces, the WFHT6288 half-cab dominates job sites and crowded lots.
Disco comes to symbolize the liberation of a generation.
Freightliner expands its product line, introducing the driver-friendly FLL low-cab-forward truck.
The DeLorean® becomes the most iconic car of the era for its Hollywood role as a time-traveling vehicle.
From Pac-Man™ to Donkey Kong™, arcade and video games reach their heyday.
Dolly, the first cloned mammal, proves the theory that a cell taken from a specific part of the body can be used to create a replica of the donor.
Daimler Trucks North America acquires Detroit Diesel, leading to truly integrated designs for truck and engines.
In cooperation with Daimler AG, Freightliner creates the only full-scale wind tunnel owned and operated by a North American truck manufacturer. This wind tunnel plays a major role in shaping the aerodynamic attributes of today’s Freightliner Cascadia model, as well as previous Century Class and Columbia models.
GPS devices change navigating highways and backroads forever, giving drivers directions without ever opening a paper map.
Diesel prices hit a new record high, reaching almost $4.00 a gallon in summer 2008.
World War II dominated the 1940s, affecting most countries and people across Europe, Asia and elsewhere. New institutions emerged from the war, including the United Nations and NATO as well as new states and governments such as India, Pakistan, Israel, Vietnam and a divided China. Technologies (including computers, nuclear power and jet propulsion) emerged from the war effort and scientific breakthroughs included quantum theory, nuclear physics, game theory, and radiocarbon dating.
Truck building resumes after WWII and the Freightliner facility moves to the NW Quimby facility in Portland, Oregon.
From satellites to passenger jets, the 1950s created tremendous technological advancement. Crick and Watson discovered the double-helix structure of DNA. The first ultrasound test took place. NASA was organized. The first nationwide television broadcast showed President Truman’s address to the nation. The first successful ballpoint pen hit the market. The Chevrolet® Corvette was the first car to have an all-fiberglass body. In 1958, the first plastic soda bottles appeared in supermarkets.
Freightliner introduces the four-wheel-drive Mountaineer tractor, offering improved traction on and off the highway.
The 1960s launched Apollo 11, the first human spaceflight to land on the moon. Muscle cars ruled the American road. Business boomed for the Big Three American automakers, who started rolling compact and mid-sized cars off the production line. The computer programming language BASIC was created. The first computer video game, the first computer mouse and the first Touch-Tone telephones were all launched in the sixties.
Powered by a Boeing model 553 gas turbine, Freightliner’s Turboliner weighs 2,400 pounds less than a similar truck with a diesel engine.
In cooperation with Cummins®, Freightliner develops a prototype power dolly to assist 4x4 tractors pulling double or triples over mountain passes. With no throttle control for the dolly, application of the brakes reduces the engine speed to idle.
The 1970s gave birth to modern computing: the world’s first microprocessor, the C programming language, rudimentary personal computers, consumer video games, pocket calculators, the first supercomputer and the first floppy disks. The first email was sent in 1971. Stephen Hawking developed his theory of black holes. Audio-division engineer Nobutoshi Kihara takes music on the go for the first time, designing the Sony® Walkman® in 1978.
Consumer VCRs and video rental stores were commonplace in the 80s. Nintendo® took over the American video game market. Computers experienced explosive growth, becoming a major industry. The IBM® PC, launched in 1981, became the dominant computer for professional users. Apple® introduced the first Macintosh computer in 1984. Halley’s Comet became the first comet observed by spacecraft, with American, Soviet, Japanese and ESA probes taking a look in 1986.
The Surface Transportation Assistance Act of 1982 standardizes truck size and weight limits for traffic on Interstate Highways, bringing national consistency to regulations for the first time.
The nineties were the dawn of the Information Age and the Internet. Intel® developed the Pentium® processor. Widespread email use prompted Microsoft® to buy Hotmail®. Web browsers were developed. Businesses started to build commercial websites. E-commerce companies like Amazon.com® exploded in size. Digital cameras, CD players, DVDs and MP3 players dominated the market. Apple® released the iMac® computer. Mobile phones started to appear by the end of the decade.
The Freightliner Century Class presents a collection of technological breakthroughs: increased fuel economy, added payload, driver safety, and productivity found nowhere else.
Building on the success of the FLD, Freightliner’s FLD120 70” sleeper is fully integrated with the cab and the raised-roof provides plenty of standing room. The raised roof is wildly successful.
The Internet connected the world in the 2000s, and the Mars Exploration Rover reached the surface of the Red Planet. The Human Genome Project mapped 99% of human DNA. Google became the world’s most visited website, and Facebook became the world’s most popular social network. Smartphones, texting, wireless internet, hybrid vehicles, GPS, flat-panel TVs, MP3 players, downloading music and shopping online were all technological signs of the times.
Facebook launches in 2004. A few years later, Freightliner drives onto the social networking scene with its own page, hosting an active community of drivers.
Freightliner’s 1,000th natural gas-powered truck rolls off the line, cementing North America’s strongest alternative power lineup. CNG and LNG options complement the existing hybrid version of the M2 106.
In August of 1942, Freightways Manufacturing changes its name to Freightliner Corporation, led by the company’s founder and CEO Leland James.
Truck building is suspended while Freightliner Corporation builds war materials.
Freightliner introduces the “Eastern Freightliner,” a B-42 tractor designed to haul a single semi-trailer.
The mixture of blues, jazz and country music known as Rock & Roll sweeps the nation as a generation of post-war teenagers comes of age. Pompadours, bobby socks and saddle shoes form the uniform of carefree kids everywhere.
Freightliner creates the first 90-degree tilt cab in the industry, allowing mechanics direct access to the vehicle’s engine for easy maintenance.
Freightliner builds the WFT5366 AWD Cane Hauler for Hawaii. With a GCVW of 76 tons, it was specifically designed to haul sugar cane.
Detroit’s high-horsepower muscle cars rule the road.
On April 11, 1970, Apollo 13 launches. It is NASA’s third manned mission to the moon.
Freightliner begins shifting towards conventional trucks, offering better ride and handling. The Aluminum Hood WFC kicks things off.
Once requiring a claustrophobic contortion act, Freightliner makes catching some Z’s a lot easier with a new easy-access bunk.
Freightliner sees a shift in customer demand from COEs to conventional, long-nose trucks. With lightweight solutions in both models, Freightliner helps customers maximize payloads with configurations that best match their needs.
Freightliner’s proprietary AirLiner® suspension gives drivers new levels of driving comfort, cushioning the cab with airbags built into the suspension. It will eventually become the best-selling air suspension of all time.
As cell phones become commonplace, real life starts to look more like science fiction.
Combining the spaciousness of a conventional cab and the maneuverability and visibility of a cab-over-engine (COE), the Argosy incorporates the first flat-floor design in a COE. It also offers the industry’s first electronically assisted articulating steps, making it easier to get in and out.
Freightliner introduces the Business Class M2, offering the strength of steel with the lightweight corrosion resistance of aluminum.
VCRs, once found in every American home, are replaced by DVD players, offering a more compact and high-fidelity image.
Freightliner introduces Detroit™ Virtual Technician™, a telematics system providing real-time remote monitoring of every Freightliner vehicle. Virtual Technician offers engine fault code diagnosis and service scheduling, significantly reducing unscheduled downtime.
The SD line debuts in early 2011, rounding out Freightliner’s vocational offering. The all-new 108SD and 114SD cover a wide range of severe-duty applications in the construction, mining and municipal segments.
To meet EPA 2010 regulations, Freightliner Trucks chooses Selective Catalytic Reduction (SCR) emissions technology to decrease exhaust particulates while improving fuel economy.
Freightliner introduces the first overhead sleeper in the model WF64, which is optimized for long-haul applications while meeting restrictive length laws in place at the time. In addition to its innovative space-saving design, the vehicle can be fueled by gasoline, diesel or liquefied propane, making the WF64 an alternative-fuel solution ahead of its time.
On April 3, 1973, Martin Cooper of Motorola® transmits the world’s first cell phone call.
Boomboxes become status symbols, carried on the shoulder or set up on a street corner for an impromptu breakdancing session.
Pagers keep people on the lookout for the nearest payphone.
When a Hollywood writers’ strike threatens to halt scripted TV, producers launch dozens of reality TV shows, giving new hope to amateur singers and dancers nationwide.
The industry’s first commercial vehicle with an all-aluminum cab debuts. Dubbed the “shovelnose,” or Model 600, it launches the Freightliner brand.
For $15,871, Freightliner sells (to Hyster) the first transcontinental cab-over-engine sleeper that can haul a 35-foot trailer.
The Human Genome Project successfully maps a complete sequence of human DNA.
DeLorean photo by Flickr user JoshBerglund19 licensed under Creative Commons Attribution license.